I am a passionate, award-winning digital leader with a multi-disciplinary skill set. For more than 14 years, I have had the privilege of contributing to a variety of projects for some of the world's biggest brands.
Since early 2013, I have been a member of the Digital Marketing team at a Global Asset Manager. In my role, I balance digital best practices, design, brand integrity, business requirements, and legal/compliance considerations to produce engaging content for 10+ websites. In recent years, I have contributed to a variety of projects, including the firm's global CMS replatforming project, a brand revamp, and the launch of the firm's podcast, just to name a few.
Earlier in my career, I designed and wrote code for digital collateral as a member of production staff. My versatility allowed me to make a contribution to many aspects of a campaign, including web, email, and social initiatives. This hands-on experience informs my approach to managing projects. I love to make cool-looking stuff, but the measurement of effective digital content extends well beyond aesthetics. Powerful tools enable us to build, distribute, and refine content in new and exciting ways. Whether partnering with colleagues around the world or external vendors, I work to ensure that digital best practices are implemented. Utilizing A/B testing and data analysis, I create personalized experiences that prioritize specific content for specific users.
Who the heck is Billy the Spacekid?
Billy is a character that I developed during my college years. He even has his own comic!
My background in visual design and front-end web development enables me to make an informed contribution to digital projects that I manage. I have extensive hands-on experience with the following tools, technologies, and disciplines:
I enjoy sharing my projects, knowledge, and enthusiasm for digital with others. My blog content has been featured on the front page of digital publications, including freeCodeCamp, designernews.co, Muzli, UX Collective, and webdesignernews.com.
PLEASE NOTE: Blog links will open in a new window.
Bootcamp • December 6, 2020
UX at GA
In early 2020, I completed General Assembly’s Part-Time User Experience Design (UX) course in New York City. In this post, I will share details of my experience and some of the work that I created during my studies.
A global asset manager predicted that infrastructure would likely be a winner, regardless of the final outcome of the 2016 US Presidential election—An infographic was developed to communicate the possibilities.
What happens when preconceived notions take a back seat to the lessons learned from metrics? We observed a 129% increase in conversion rate after taking a data-driven design approach to this website redesign.