Hi! I'm Michael Loscalzo.

I am a passionate, award-winning digital leader with a multi-disciplinary skill set. For more than 14 years, I have had the privilege of contributing to a variety of projects for some of the world's biggest brands.

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About me

Since early 2013, I have been a member of the Digital Marketing team at a Global Asset Manager. In my role, I balance digital best practices, design, brand integrity, business requirements, and legal/compliance considerations to produce engaging content for 10+ websites. In recent years, I have contributed to a variety of projects, including the firm's global CMS replatforming project, a brand revamp, and the launch of the firm's podcast, just to name a few.

Earlier in my career, I designed and wrote code for digital collateral as a member of production staff. My versatility allowed me to make a contribution to many aspects of a campaign, including web, email, and social initiatives. This hands-on experience informs my approach to managing projects. I love to make cool-looking stuff, but the measurement of effective digital content extends well beyond aesthetics. Powerful tools enable us to build, distribute, and refine content in new and exciting ways. Whether partnering with colleagues around the world or external vendors, I work to ensure that digital best practices are implemented. Utilizing A/B testing and data analysis, I create personalized experiences that prioritize specific content for specific users.

Who the heck is Billy the Spacekid?

Billy is a character that I developed during my college years. He even has his own comic!

My skills

My background in visual design and front-end web development enables me to make an informed contribution to digital projects that I manage. I have extensive hands-on experience with the following tools, technologies, and disciplines:

Key:

  • Acoustic (formerly Silverpop)
  • Adobe Dreamweaver
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
  • Adobe Premiere Pro
  • Airtable
  • Confluence
  • CSS
  • Data Analytics
  • Google Analytics
  • Google Data Studio
  • HTML
  • InVision
  • Jira
  • jQuery
  • Microsoft Excel
  • Microsoft PowerPoint
  • Microsoft SharePoint
  • Search Engine Optimization (SEO)
  • Sitecore
  • T-SQL
  • Tableau
  • User Experience (UX)
  • Wordpress
  • Workfront

My blog

I enjoy sharing my projects, knowledge, and enthusiasm for digital with others. My blog content has been featured on the front page of digital publications, including freeCodeCamp, designernews.co, Muzli, UX Collective, and webdesignernews.com.

PLEASE NOTE: Blog links will open in a new window.

Bootcamp • December 6, 2020

UX at GA

In early 2020, I completed General Assembly’s Part-Time User Experience Design (UX) course in New York City. In this post, I will share details of my experience and some of the work that I created during my studies.

Read on Bootcamp

Muzli • November 11, 2020

My first “Inktober”

During the month of October, I completed 31 drawings in 31 days as part of the Inktober challenge — Here’s what I learned…

Read on Muzli

towards data science • December 2, 2018

The one where they said "Oh, my God" a lot

After a recent binge of the iconic ‘90s TV show Friends, I theorized that the phrase “Oh my God” was uttered an absurd amount—And now I have the data to prove it.

Read on towards data science

July 9, 2018

Clean water infographic

A global asset manager sought to turn volumes of data into at-a-glance insights. This campaign helped to spread the word about clean water investment opportunities.

Read on Medium

June 20, 2018

2016 election infographic

A global asset manager predicted that infrastructure would likely be a winner, regardless of the final outcome of the 2016 US Presidential election—An infographic was developed to communicate the possibilities.

Read on Medium

freeCodeCamp • April 2, 2018

What I learned from a data-driven design approach

What happens when preconceived notions take a back seat to the lessons learned from metrics? We observed a 129% increase in conversion rate after taking a data-driven design approach to this website redesign.

Read on freeCodeCamp

February 5, 2018

That's NOT a logo

Art is always subjective. But when it comes to logo design, decisions should be made with more than aesthetics in mind.

Read on Medium

Noteworthy - The Journal Blog • November 4, 2017

Personal logo design

Periodically, I challenge myself to redesign the logo that appears on my portfolio website. Here are the details of my most recent revamp.

Read on Noteworthy

August 17, 2017

Mascot Animation using HTML + CSS

I created an animated version of phpbot.org’s mascot using only HTML and CSS. Wanna know how I did it?

Read on Medium

Contact me

Feel free to send me a message using the form below: