I am a passionate, award-winning digital leader with a multidisciplinary skill set. For more than two decades, I’ve had the privilege of driving impactful projects for some of the world’s most recognized brands.
I bring a unique mix of creative and technical know-how to digital marketing, with a strong track record of building optimized, engaging, and compliant experiences across healthcare, finance, and travel.
From leading CMS migrations and SEO initiatives to managing paid campaigns, I focus on driving measurable results and boosting brand presence. Skilled in Adobe Creative Cloud, HTML/CSS/jQuery, GA4, and enterprise CMS platforms, I thrive in fast-paced environments where innovation and precision matter.
Wait… Who the heck is Billy the Spacekid?
Billy is a character that I developed during my college years and this website is named after him. He even has his own comic!
My skills
My background spans visual design, front-end development, and analytics—helping me bridge the gap between aesthetics, functionality, and performance.
Data analytics
I thrive on exploring performance data to uncover insights and continuously refine strategies for optimal outcomes.
Data visualization tools:
Looker Studio
Tableau
Google Analytics 4 (GA4)
Microsoft Excel
T-SQL
Sample project: Superhero cinema data analysis
As both a lifelong comic book fan and a digital marketing professional, I developed this project as a true labor of love—collecting and analyzing decades of superhero film performance data. I gathered data, prepared an interactive dashboard, and created video content.
The impact of digital content goes far beyond aesthetics—it's about how users discover, engage, and interact with every asset. Effective strategies require balancing creativity with accessibility, usability, and performance.
ADA Compliance - Ensuring content meets accessibility standards for all users
Search Engine Optimization (SEO) - Driving visibility and organic traffic through best practices
User Experience (UX) - Designing intuitive, user-centered journeys
User Interface (UI) - Creating visually appealing and functional interfaces
Sample project: UX training at General Assembly
I completed General Assembly's Part-Time User Experience course in New York City, where I gained practical experience in research, wireframing, prototyping, and usability testing. To share my journey and showcase sample projects, I documented key learnings and work example on my blog.
I design, build and deploy responsive email templates that follow industry best practices to maximize engagement and deliverability. I also incorporate personalized and dynamic content to curate messaging for each audience segment, driving relevance and performance.
Technical Skills:
CSS
HTML
Marketing Automation Platforms
Acoustic
Salesforce
Sample project: Email enhancement concept
Comixology was a digital platform for reading comic books online. I created a blog post analyzing their promotional email strategy and proposed targeted improvements to enhance user experience, deiverability, and engagement. My recommendations focused on optimizing design and incorporating personalization techniques to boost open rates, click-through rates, and ultimately drive sales.
I design and develop dynamic, responsive, and mobile-friendly website experiences that engage users and drive results.
Enterprise CMS platforms:
Adobe Experience Manager (AEM)
Drupal
Sitecore
Wordpress
Technical Skills:
CSS
HTML
jQuery
Sample project: Interactive infographic
A global asset manager sought to transform large volumes of investment data into clear, at-a-glance insights. To support a campaign promoting clean water investment opportunities, I reviewed detailed investment materials to identify the most compelling data points, then organized, designed and developed an interactive infographic. This asset was repurposed across multiple digital channels, including social media posts and a promotional video, amplifying the campaign's reach and impact.
I enjoy sharing my projects, knowledge, and enthusiasm for digital with others. My blog content has been featured on the front page of digital publications, including freeCodeCamp, designernews.co, Muzli, UX Collective, and webdesignernews.com.
PLEASE NOTE: Blog links will open in a new window.
January 2, 2024
Rebrand concept: Lehigh Valley Phantoms
As a hockey fan and a marketer with a background in visual design, I had some fun creating visual elements for a mock rebrand of Allentown, Pennsylvania’s AHL hockey club.
In early 2020, I completed General Assembly’s Part-Time User Experience Design (UX) course in New York City. In this post, I will share details of my experience and some of the work that I created during my studies.
After a recent binge of the iconic ‘90s TV show Friends, I theorized that the phrase “Oh my God” was uttered an absurd amount—And now I have the data to prove it.
A global asset manager sought to turn volumes of data into at-a-glance insights. This campaign helped to spread the word about clean water investment opportunities.
A global asset manager predicted that infrastructure would likely be a winner, regardless of the final outcome of the 2016 US Presidential election—An infographic was developed to communicate the possibilities.
What happens when preconceived notions take a back seat to the lessons learned from metrics? We observed a 129% increase in conversion rate after taking a data-driven design approach to this website redesign.